Paris Fashion Week : ETAM starts the dancing

(Paris) 80 top models paraded in the halls of the Paris’ old stock market, during the seventh edition of the ETAM‘s live show. The well-known French lingerie brand, organized a real live show with notable artists as Breakbot, Kavinsky, 3-D dei Massive Attack, Cassius, Azealia Banks and EVE. This show to present the new collection designed by the Russian Top Model Natalia Vodianova.

ETAM 2014 SHOW

The streaming show’s formula is not new, but they added shopping in real time. Indeed during the performance was already possible to pre-order your favorite gear online.

According to the best lingerie’s tradition, Natalia Vodianova used the entire palette of colors and materials, as lace, ostrich feathers or leather, blending mesh and transparent fabric. It seemed that this collection reflects the designer’s soul, known not only for her beauty, but also for her willpower, tenacity and sympathy.

ETAM 2014 SHOW

Every outfit of the ETAM’s collection fall/winter 2014-2015 is characterised by jolliness and sensuality.

A good start for Paris Fashion Week.

Have a look to the video of the show, absolutely in full HD.